Internet Marketing For Business

Internet marketing For Business

Most internet marketing companies measure their success by the increase in site visitors to their clients business website. Although this is a great statistic to keep a close eye on, it is pretty irrelevant. All web traffic is not equal and these days, traffic is easy to come by. Targeted traffic from consumers in a position to buy your product or hire a business for their service is what really counts. Web success is not measured in hit stats, page views, or downloads... it is calculated by measuring conversions.

The typical conversion rate is used to determine the number of site visitors who purchase a product from a web site and it is measured as a percentage.

# Of Purchases / # Of Site Visitors = % Of Conversions

As a business owner paying for internet marketing, would you rather have 1000 visitors coming to your site each day with only a few purchases or would you rather have 50 visitors a day with the majority buying from your business?

Internet marketing for business is not about traffic but rather generating the right traffic to create conversions. Large amounts of traffic is meaningless if they do not produce results.

Most businesses market through mailing, TV, or radio advertisements. The conversion rates with this type of mass marketing is relatively small. Businesses play the numbers game... the more letters sent, the more spam emails flooding inboxes, and the more radio advertising dollars spent, the higher the conversion. But it is luck. It is getting lucky enough to hit the right person at the right time with a message that they did not ask to receive.

The internet is an amazing marketing medium. What other form of marketing, besides the now obsolete telephone book, do consumers actively search for your business or products? It changes the landscape of marketing from crossing your fingers, pushing emails, letters, and advertisements to just being where people are already looking for you. A business just needs to be where their future customers are looking.

The average internet conversion rate is between 2% and 3%. This is very low. But I will argue that this low rate is because most businesses have not yet learned how to market on the internet or figure out where it is that their customers are spending time looking for products and services. 2TheTopMarketing clients enjoy an average conversion rate of 26% with some clients receiving between 35% and 40% site visitor conversion. This phenomenal rate is based on our research, attention to detail, and a keen awareness of internet user behavior.

Internet marketing for business is about generating high conversions and ultimately increasing the bottom line of our client companies.

View our services pages, located to the right of ths article, and decide if a #30% to 40% conversion rate is something that your business could use.