Inbound marketing campaigns are based on providing consumers with timely information to build rapport with potential clients. Quality content establishes a business as an industry expert by offering uniquely valuable information to consumers. It is the first essential step in the sales cycle and functions as a tool to begin reaching potential customers in the awareness phase of a sales process. Delivery of inbound marketing content through blogging has proven to be the optimal method for providing information to web users. Blogging platforms work on several levels:
Blogging platforms are enabled with the functionality to easily incorporate multiple forms of media within a content campaign (text, video, graphics, audio).
Continually adding high-value content to a web site turns a site from a strict sales portal to that of a provider of content and commerce…
- creating a more powerful online destination.
Search engines love full-bodied informational content and each blog post can be targeted to a specific user group and marketed to a subset of a market.
An increase in quality site content often results in an increase in traffic. Visitors to good content within a post can be multiplied through social media and with search engines helping to snowball the growth of leads. Blogging is a strategic tool that enables a company to do the work of writing and creating a solid blog post once… and as long as that content remains relevant it can work to grow leads for an extended period of time with multiple uses.
Increasing leads through a blog marketing campaign is based on several key factors:
Information Content: The main goal of every blog campaign is to provide insightful information that is designed by consumers.
Creating Value: Blogs give a business an authoritative voice and establishes credibility and value within a market. It is an opportunity to educate and offer value to consumers while branding your company.
Call-To-Action: A call-to-action converts newly educated, from reading your blog posts, readers into leads. Based on the content written in the blog posts, leads come pre-qualified with the right expectations.
Blogging is an effective marketing tool for engaging potential customers in the beginning of the awareness phase of a sales process. More information typically means more prospect engagement with your business and, over time, creates even more engagement and a bond of trust with your company.