Content marketing through SEO and SEM initiatives can put content in front of targeted consumers increasing sales, clients and leads. Hiring an SEO agency to develop a solid content strategy offers marketers an efficient and powerful way to reach the rightonline audience. Content marketing can include ways to create, publish and distribute website copy, videos, blogs, articles, press releases, and social media posts for a targeted online audience. You will want to develop a unique tone or ‘voice’ for your content, so that it speaks directly to your audience. The voice should match your brand, whether it’s through a conversational tone, humorous, educational or professional. Marketers can also incorporate a social media strategy as part of their content marketing plan, as a way to drive targeted traffic to their website content.
Content marketing also drives search engine optimization. Having a strong digital content strategy will guide successful, relevant search engine results. Having properly structured content on your website will allow your business to rank for various keywords. Being ranked in the number one or two position in the search engine results will help to drive traffic to your content. It’s also important to include a plan for how to embed internal links throughout your copy, as this will help to improve search engine rankings.
The code and structure of content on your website should also be considered as part of your content marketing strategy. This is where the SEO has portion of an SEM campaign has a large impact on traffic generation. This will help both search engines and website visitors, through having easily scannable copy that search engines can read and rank.
An agency plan for digital content marketing is a valuable way to convert sales and create loyal customers. An SEO agency can develop content for each stage of the sales funnel, perhaps through Blog posts, which will then link to a white paper, which may end in a call to action to fill out a form. Incorporating Key Performance Indicators (KPIs) should be part of your content marketing strategy so that you can measure success. Through taking a content-first approach you can reach targeted clients by offering solutions to problems while building rapport.
In the following articles, you can find qualifying insights, content marketing examples, case studies and trends so that represent the thought process of our content marketing agency.