In the web development market, custom web site design is rarer than you might think. With thousands of templates floating around online, a business can quickly find themselves with an identical site matching hundreds of others. Form ultimately follows function… meaning that the unique user experience and customer interaction controls how a site is developed. Templates come pre-designed with a layout (form) that is then tweaked or altered to both represent a business and interact with a client (the function aspect of design). This model of design places the user experience second and web users rarely purchase based upon how pretty a web site is. They purchased because of the experience… the informative content, the price point and the functionality of a site that makes finding what they want easy.
Our custom web design is focused on creating a unique experience for the buyer. This is how conversion rates are increased and brands are solidified. Social media marketing initiatives must also reflect the image and goals of your web site. Unique and custom designs allow for memorable client media interactions through social channels that clearly connect to a site and promote branding.
Future growth and scale-ability are assets for success when working within the web environment which is continually changing with new and innovative advances in technology. Often it can take more time and energy to rework a template to fit a business’s needs than it takes to create a site from scratch. Configuring a template created by another designer is not often an easy task. This is important as the average web site is re-designed yearly to keep up with technology and search engine marketing trends. It is essential for a business to design a site with their future marketing objectives in mind.