New customers are vital for continued growth and profitability. If you are the owner of a local business, you already know the value of marketing for attracting new customers for your products or services. With the Internet, the local marketing environment has become even increasingly more competitive, especially since your competition has aggressively invested in various online marketing strategies to attract new local area clients to their business. Oftentimes, at your expense. And, to remain competitive you know you must now do the same!
Be the First to be Contacted:
If your business can’t be easily found online for your various products services, then your business will NOT have an opportunity to be considered for these services by potential clients. The competitors that are outranking you on both the natural Search Engine Results Pages and on the Google Map listings are the businesses that will have the opportunity to be considered for that first phone call, a visit to your store, or engagement meeting. If your business has limited online exposure, your business could be missing a VERY IMPORTANT opportunity to generate potential new clients.
Three challenges facing a Local Business:
Success or failure of your business will depend upon how well you adapt to these three key challenges.
Your customers are searching online: Online search is now the most common way buyers are finding local businesses. This makes the traditional and costly advertising (e.g. Yellow Pages, newspapers) less effective for bringing new customers to your business. It is imperative that you have a local presence online to maximize your company’s sales opportunities.
Your competitors are marketing online: Many more local businesses are starting to market online to attract more customers. It’s important that these potential customers can easily find you online as well, or they’ll purchase from a competitor without ever knowing the value of your products or services.
Local online marketing is difficult: If online marketing were simple, everyone would do it. The fact is, it’s very complex, time-consuming, and most small businesses don’t know how to do it correctly and are wasting lots of time. If done right, however, it can be one of the most cost-effective ways to increase sales.
Business owners already have a lot to do during a typical working day which makes dedicating time to online marketing activities almost impossible. This results in random, inconsistent and disappointing outcomes. Even if you’re a larger business and have an in-house marketing staff, they are typically overworked and often don’t know which online marketing strategies would be the most effective for your business.
2 The Top Marketing can help your business overcome these challenges. Our team of online marketing experts will help your business become highly visible on Google, Yahoo, and MSN/Bing when prospective buyers in your local service area search for your types of products or services. We will create, optimize and monitor your local online marketing campaigns to help your business identify and reach more local customers for increased sales opportunities.
Our strategies work for just about any type of business in most any city or town: Clothing stores in Chicago, Health Clubs in Phoenix, Spas in Boston, Appliance stores in San Francisco, Attorneys in Washington, DC, Hair Salons in Miami, Car Dealers in Atlanta, Plastic Surgeons in Los Angeles, Home Repairs in Cleveland, for example. Our strategies work for businesses in large cities or small towns, and they work for large businesses as well as a small local business.
Our proven strategies will work for YOUR BUSINESS!
As you have already learned, there is a lot of work involved in launching and managing an effective online marketing campaign. Eliminate wasted time and money by letting our team of online marketing experts do the work for you or through supplementing your existing marketing staff. We can help you maximize your Local Area online visibility and reach the full spectrum of buyers in your local area who are already searching for your product or service offerings.
2 The Top Marketing will help your customers find your business quicker and more easily!