Visual communication through graphic design embodies juxtaposition of design elements to represent an idea or convey a message to a viewer. Through the use of typography, color theory and creative composition a unique graphic image can portray a powerful marketing message in a split second. With digital media and a few quick clicks, web users view thousands of images daily through social media, web sites and email. This enormous reach heightens the importance of visual communication to stand-out and pop from the screen to reach an audience. From street signs and billboards to product packaging and media, consumers are continually bombarded with advertising and visual messages.
Graphic design encompasses all aspects of the advertising world. Beginning with business cards all the way through to web and mobile design, each facet of connecting with clients involves some aspect of aesthetic design. Compelling digital design promotes messages to clients’ with innovative solutions for reaching a target market.
Throughout the customer journey and within any sales funnel, graphic design both interacts with potential clients and builds brand awareness. Every email sent, landing page created or social media message posted must capture the attention of an audience. This is where creative design increases conversion and helps to push qualified leads further down the sales cycle. Strategic thinking combined with creative design and interaction is what can pull a visitor from Twitter or an email onto a web site, clicking a ‘share’ button or entering personal data into a form. Graphic design is an integral part in the strategy for reaching the goals of a marketing campaign.
As aesthetic tools, graphic design and illustration are the cornerstone of any marketing campaign. Campaign goals are the framework of design strategies that reflect an entire marketing strategy. In conjunction with an overall marketing strategy and campaign, our graphic design team constructs designs for multiple forms of marketing media for visual communication.
2 The Top Marketing uses graphic design to support inbound marketing campaigns and increase conversions. Communication with web users in a clear and concise manner in a fast paced digital environment allows us to reach consumers through Twitter, Facebook, and a multitude of other marketing channels. Many times an information graphic is what entices a web user to click and read campaign content. The art of capturing key ideas or themes and representing them in a format that can easily be digested can often be the fastest way to connect with a consumer base.